Hocus Pocus: Copywriting

Reacties uitgeschakeld voor Hocus Pocus: Copywriting
april 23rd, 2013 Permalink


Among some of his greatest hits, Richard recalls:

  • A story about a schoolboy from Tandragee who set up his own online firm at the age of 10. “The headline we had on that was Smarter For 10, harking back to University challenge,” Richard says.
  • On reporting about flooding problems: “The obvious was Floody Hell, which we didn’t go with for that one.”
  • People queuing up early in the morning to get sandbags to protect their premises became Sandbags At Dawn.
  • In Aghory, County Armagh, people opened up their home at Christmas time, inviting people in to raise money for charity. The Gazette headline? Ag-ho-ho-ho-ry!

Via the BeeB.

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